Is the Sunshine Coast a Good Place to Invest in Property?

The Sunshine Coast has long been seen as a holiday destination, but in recent years, it has become one of Australia’s most promising property investment markets. With billions in infrastructure, a tightening rental supply, and growing demand from interstate buyers, investors are starting to ask the big question,
Is the Sunshine Coast still a smart place to invest?

Watch this short video for a quick overview:

Let’s break it down.

A Holiday Town No More

Yes, the Sunshine Coast still offers the beaches, surf, and lifestyle that made it famous. But what makes it an investment hotspot today is much more than its tourism appeal.

This region is in the middle of a major transformation, shifting from a sleepy coastal strip into a high-performing, infrastructure-rich growth corridor. And savvy investors are paying attention.

Billions in Infrastructure

Over the past few years, billions have been poured into large-scale infrastructure projects across the Sunshine Coast. These aren’t just cosmetic upgrades, they’re job-creating, economy-boosting developments that are changing how the region functions and grows.

Here are a few key standouts:

• Maroochydore City Centre: A $2.5 billion CBD project designed for business, innovation, and lifestyle, creating thousands of jobs and drawing major tenants.

• Sunshine Coast University Hospital Precinct: One of the largest health and medical hubs in regional Australia.

• Airport Expansion: Opening the Coast to direct flights from major cities and international markets, increasing tourism, trade, and accessibility.

This kind of infrastructure builds confidence and it attracts both population growth and investor interest.

Tight Housing Supply and Rising Demand

Interstate migration continues to fuel the Sunshine Coast property market. More families and professionals are choosing lifestyle and affordability over capital city stress.

That demand, combined with ongoing land supply constraints and a slow-to-catch-up construction pipeline, is creating a significant undersupply of housing. The result

• Rising property values

• Strong capital growth

• Competitive rental yields across houses, townhouses, and units

For investors, this means there are still opportunities to enter the market and benefit from long-term growth, especially if you know where to look.

Strong Rental Returns

The Sunshine Coast consistently offers solid rental yields compared to other Australian regions. Well-located properties, particularly those near employment hubs, transport, schools, or lifestyle precincts are in high demand.

Low vacancy rates and limited stock mean landlords are seeing good returns, especially for renovated homes, newer units, or properties offering dual-income setups like granny flats or secondary dwellings.

For those looking to invest for yield, there are suburbs and pockets across the Coast where the numbers really stack up.

Timing Still Matters

While the Sunshine Coast offers exciting potential, it’s not just about buying anywhere and expecting magic. Like all good investments, the where and the what matter.

Choosing the right suburb, property type, and price point makes all the difference. That’s where working with someone local, who understands street-by-street dynamics and emerging trends, can help you avoid costly mistakes and secure the right asset.

Ready to Invest on the Sunshine Coast

I work with clients every week who are ready to invest but unsure where to start. My job is to help you cut through the noise and uncover quality opportunities, including off-market deals, growth pockets, and high-demand rentals.

If you're thinking of investing up here, timing and local knowledge are everything.

Message me the word “invest” and I’ll send you my Sunshine Coast Investor Brief to get you started.