Is a Buyer’s Agent Worth It in Today’s Market?
With property prices moving quickly and competition still strong, many buyers ask me the same question: is hiring a buyer’s agent worth it in today’s market?
The short answer is yes, especially if you value your time, want access to more properties, and need a strong negotiator on your side. But let’s break down exactly why.
Watch this short video for a quick overview:
The Sunshine Coast Market Today
The Sunshine Coast property market remains one of the most competitive in Queensland. Homes in sought-after suburbs can sell within days, sometimes even before they’re advertised online. Tight supply, strong demand from interstate movers, and ongoing infrastructure investment mean desirable properties are highly contested.
In this type of environment, buyers need more than just patience and persistence…they need an edge.
Access to Properties Before the Public
One of the biggest advantages of using a buyer’s agent is early or exclusive access to properties. As a buyer’s agent on the Sunshine Coast, I spend every day speaking with selling agents, attending inspections, and staying across what’s coming onto the market.
Because of these relationships, my clients often get the opportunity to view and secure properties before they’re publicly listed. In a fast-moving market, that can be the difference between buying your dream home and never even knowing it was available.
Saving Time and Reducing Stress
Searching for a property isn’t just about scrolling through listings. It involves hours of research, phone calls, inspections, due diligence, and negotiation. For most buyers, that’s time they simply don’t have, especially if they’re working full-time, raising a family, or relocating from outside the area.
A buyer’s agent takes on all of that legwork. I research and shortlist suitable properties based on your brief, attend inspections on your behalf, and evaluate each option in detail. You’ll only see properties that truly fit your needs, saving you hours every week and removing the stress of endless searching.
Protecting You from Costly Mistakes
In a hot market, it’s easy to feel pressured into making quick decisions or paying more than a property is worth. I’ve seen buyers overpay simply because they feared missing out, or buy a home with hidden issues that cost thousands to fix.
Part of my role is to ensure that doesn’t happen to you. I assess the property’s market value, review building and pest inspection reports, and investigate potential risks. This protects you from costly mistakes and gives you the confidence that you’re making a sound investment.
Negotiation That Works in Your Favour
Negotiation is one of the most critical parts of buying a property, and in today’s market it’s not just about price — it’s about terms, timing, and presentation. As your buyer’s agent, I negotiate with the selling agent from a position of experience and market knowledge.
Whether we’re making an offer on a private treaty sale or bidding at auction, I ensure your offer is structured to be competitive while still protecting your interests. My goal is to secure the right property at the best possible price and terms.
Acting Quickly — Without Rushing Decisions
The pace of the market means you need to be ready to act fast, but that doesn’t mean rushing into the wrong decision. I prepare clients so that when the right property appears, we can move immediately with confidence. This includes ensuring your finance is in place, your brief is crystal-clear, and all due diligence steps are handled efficiently.
So, Is a Buyer’s Agent Worth It?
If you want expert guidance, insider access to more properties, and someone who is 100% on your team, the answer is absolutely yes. The value of a buyer’s agent goes beyond finding a property. It’s about protecting your investment, saving you time, and ensuring you secure the right home in a competitive market.
On the Sunshine Coast, where properties can sell in the blink of an eye, having a professional in your corner is no longer just an advantage… it’s essential.
If you’re ready to start your property journey with someone who knows the market inside out and will negotiate fiercely on your behalf, I’d love to help.

Ready to find your dream home on the Sunshine Coast?
Hey, I'm Keeta Gibson, the Sunshine Coast’s #1 Buyer’s Agent, specialising in helping families like yours move with ease and confidence. Whether you're planning a move soon or need expert buying advice, I’m here to guide you through every step of the journey.
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